By Ndidi EnyinnayaThe Group Chief Executive Officer of Zain, Dr Saad Al Barrak has said the company would reduce its current 15,500 global workforce by 2,000 across 22 African and Middle East operations.
Al Barrak announced this at a strategic meeting with Senior Zain Executives from 22 African and Middle East operations.
He said the exercise tagged,'Drive2011', represents 13 per cent downsizing.
He said Zain operations in Iraq, Jordan, Kenya, Kuwait, Malawi and Sierra Leone had started the process.
Barrak said this was part of the new programme by Zain to propel the company toward its 2011 target of being a top 10 global mobile telecommunications operator.
He said "Drive2011 will focus on customer facing services and commercial activities while centralizing or outsourcing some back office/non-core functions to strategic partners.
"This programme, which comes at a vital stage of the company’s 3x3x3 vision that commenced in 2003, will maximize economies of scale and realize significant efficiencies," he added.
The Chief Executive Officer said the programme would allow Zain to provide communication services such as voice, SMS and data at an optimum cost structure.
Drive2011 is expected to improve Zain’s operating margin by 5 per cent within 12 months and provide the company the necessary thrust to capture the future growth potential of the markets in which it operates.
He also announced senior management changes at both group and country operation level, a move aimed at tackling the challenges ahead and attaining other 2011 targets.
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